The Itsabelly Blog

Has Your Child Inspired You to Become an Entrepreneur? Check out Rain Frog Boutique.

Like I said before I love finding women who are inspired to create their own businesses and really follow through with it. Mainly because I know it's a tough job being a mom, wife and business owner all at the same time. I live this challenge every day and it's exhausting but worth it when you are doing something you truly enjoy.  You just have to remember to sleep in between!!

Karen Spaeder was inspired by her young son after he recited the Pledge of Allegiance. At the end, he innocently replaced the traditional words, saying instead, “with liberty and justice for frogs.” She didn’t correct him but instead decided to create a business selling a beautiful line of bamboo and organic cotton clothing (for women, men & babies) along with luxury organic spa items called Rain Frog Boutique.  She was able to do two good things in one; follow her ambition and help preserve our planet.  Props to Karen!

I had the privilege of being able to try out her comfortable tee made of bamboo and  organic cotton.  It felt oh-so soft on my skin and it was in one of my favorite colors cherry red!  The really cool thing was that the tee features natural UV protection, moisture wicking properations and thermal regulation.  It also included a cool stitched-on frog embroidery and came with a real bamboo hanger. It is made with 70 percent bamboo, 30 percent organic cotton.

You can see all of Karen's products at Rain Frog Boutique.  An extra treat you might want to check out is the store's current sale.  You can get a hip bamboo tee in cherry red to wear with your shorts this summer!  She's also added some really hip chocolate brown tees. I'm going to have to do some shopping! 

Baby Colors? Add Green to Classic Pink & Blue...Front Page Headlines for Itsabelly

Last week was a wonderful week for press related activity when Itsabelly landed on the front page of The Oregonian's "How We Live" section of the newspaper in the article "Baby Colors?  Add green to classic pink and blue" written by freelance writer Emily Puro.  Thanks Emily!!
 

We also aired on Fox12 BetterTV sharing tips on how to Create an Organic Nursery.  We're so excited to see our Itsabelly brand continue to grow and great interest in such an important topic of "going green with baby".  Itsabelly believes that there are two very important reasons to go green even in the smallest of ways and those are to protect our babies and our planet.  We are so happy our message is getting heard on front page headlines!

Itsabelly Making it into International Headlines, Hooray!

We're truly excited to share with you that Itsabelly has made it into international headlines!  Our latest piece of press was on April 21st in the world renowned Springwise newsletter.  Calling us the "Baby Concierge Service with an Eco Twist"...a total surprise to us and since then our web and blog statistics have gone through the roof!! 

So, if you're sending in an inquiry and we don't get back to you right away you'll know why :) but no worries you'll hear back from us,we promise.

One word describes how we feel about Springwise's feature, "hooray"!  Thank you to Nancy Grossman of Back Channel Press who submitted our story and to Springwise's editor.

Our Special Announcement to Honor Earth Day!

             

Itsabelly's Guide to Going Green with Baby is the first book to provide a simple resource for evaluating eco-friendly baby gear and to learn more about organic and natural family living. We offer mom-tested product reviews and tips to raising a healthy baby and creating a happy planet. The founders of Under the Nile, gDiapers, TheSoftLanding.com and Earth Mama Angel Baby provide insight on why choosing organic and natural baby products is important to creating a healthier lifestyle. Going Green with Baby features personal product recommendations from eco-minded moms Jennifer Lo Prete and Melissa Moog. Jennifer is a writer and mother of two that has long practiced green living. Melissa is mom to a toddler, writer and the founder of Itsabelly Baby Concierge, a premier baby planning agency that specializes in going green with baby.

Going Green with Baby will be released in the Summer of 2008. To pre-order your copy, please send us an email to info@itsa-belly.com or call us at (503)799-5719 with your name and contact information. We will contact you when the book is available for purchase. Wholesale inquiries are also welcome.

A Peek Inside...

• Plan your baby registry with the best mom-tested reviews of over 300 eco-friendly baby products. We cover all your baby’s needs from slings to strollers, non-toxic bottles to safe skin care products, organic baby clothes to eco-friendly diapers and sustainable nursery furniture.
           
• Learn why going green with baby is important for a healthy baby and happy planet. Our panel of eco experts weighs in on the importance of organic apparel, sustainable wood, non-toxic feeding products and natural skin care products.
           
• Discover our simple eco-mom tips to raising a healthy baby and protecting our planet.
           
• Decipher the meaning and standards behind eco-labels. What does organic mean anyway? We make your trip to the store easier with a useful guide to common eco-labels and organic certification standards.
           
• Gain valuable tips on going green on a budget. From our own experience, it may not be financially feasible to turn your household completely organic. We give you tips on how you can make green choices that are right for your family.

      

Do You Want to Glow?

I really enjoy finding other mom entrepreneurs who have used their skills and talents to create a business that they are truly passionate about.  Glow Mama is a perfect example of this!  I was introduced to Glow and discovered a refreshing way to hydrate rather than drinking my boring old water. 

Lucy Leahy has created a beverage made with natural ingredients that is flush with the vitamins, minerals, antioxidants and other nutrients for moms.  In addition, she has a company brand that I thought was hip, sophisticated and fun.  What I thought was especially important was that Lucy's company has chosen an eco-friendly path by using plastic bottles made from PET (polyethylene terephthalate) which are easy to recycle.  Glow Mama’s labels are printed with soy based inks and all of their marketing materials are printed on 100% post consumer waste materials with soy inks.  Go "green" Glow!!!!
 
What I loved most about Glow Mama was that it's main ingredient is Kiwi which was given the grand title of “the most nutrient dense fruit in the world” in a recent study by Dr Lachance of Rutgers University. One tiny kiwi packs twice the vitamin C of an orange, twice the vitamin E of an avocado and 20% more potassium than a banana.  It has more fiber than a serving of bran flakes and is a good source of calcium, iron and folic acid.
 
So, if you're eating and drinking for two these days (or running after your toddler like me) give Glow Mama a try because it will only do your body (& baby's) good!  Oh, and it's only 70 calories per bottle, yeah!

Ingredients:

Filtered water,kiwi juice concentrate, white grape juice concentrate, cane juice concentrate, dietary fiber, calcium lactate, natural flavor, ascorbic acid (Vitamin C), niacinamide (Vitamin B3), ferrous fumarate (iron), pyridoxine hydrochoride (Vitamin B6), cyanocobalamin (Vitamin B12), folic acid

Luna Lullaby's Bosom Baby...Could it Be Your Breast Friend?

Luna Lullaby was kind enough to send me their Bosom Baby Organic Breast Feeding Pillow for review.  I really liked the fact that it's a large pillow that could form to the shape of your body as needed.  The organic materials were of course a definite plus and because the pillow is large in size moms can use it to feed twin babies.  It also acts as a great sleeping pillow!  I know that my pillow definitely became my best friend when I cuddled up with it at night after a long day with baby. 

Bosom Baby creates the perfect position for mothers to raise baby up to breast level, making the latch-on process easier. The unique V-shape also makes a cozy, comfortable maternity sleeping pillow.  The pillow cover design does not utilize zippers or velcro. Instead it is a fold-over design that helps keep the inner-cushion secure and in place. 

The organic flannel pillow comes in an oatmeal and light pink color.  It sells for $58 on Luna Lullaby's site and they offer covers  (no organic covers at this time) at $34.

Here are some facts about Bosom Baby pillows:

*Helps properly position baby for any breastfeeding hold
*Size and shape supports elbows and shoulders
*Fits every waistline
*Great maternity sleeping pillow
*Removable washable covers
*Good for twins
*Good for tummy time
*Helps in handling and holding baby
*Soft, luxurious covers

Happy Mama and a Great Green Company!

In honor of celebrating Mother's Day Itsabelly is giving away Earth Mama Angel Baby's "I Love My Mama" gift set (to enter contest see below).  Earth Mama Angel Baby is a genuine "green" company which produces the only line of 100% natural skin and body care products to support the ENTIRE birth process: pregnancy, labor, postpartum and c-section recovery, breastfeeding, baby care and even the loss of a baby.

It's no secret that I love Earth Mama Angel Baby's products since I use them on my baby and myself!  So, I decided to get the inside scoop directly from the woman and pioneer who started it all.  I was able to visit with Melinda Olson (founder) and she gave me a tour of her wonderful company.  I was impressed by Melinda's deep passion to protect our babies and mamas with her creation of pure and safe products.  Melinda has been creating Earth Mama Angel Baby's products since 2002 where she started out of her home.  She is one of the FIRST companies to exclude the use of phthalates and parabens for several years now (way before the recent media hype on toxins).  Her company continues to create positive waves across the country as families come to Earth Mama Angel Baby for phthalate and paraben free products.  Not to mention all the employees I've met and talked on the phone with are every bit as warm and kind as Melinda herself!

Earth Mama Angel Baby uses the highest quality oils and QAI certified organic herbs. Their products are cruelty-free, certified vegan, kosher, and 100% toxin-free - that means NO phthalates, parabens, SLS, artificial preservatives, fragrances or dyes.  In fact, Melinda has created an invaluable resource with her "reading room" materials on various toxins like phthalates to help educate parents, see information here.  The company also honors the earth by using only eco-friendly recyclable or reused/resuseable packaging and packing materials.  Earth Mama Angel Baby is even the proud recipient of the BRAG (Business Recycling Award Group) for their green practices.

The "I Love My Mama" gift set was specially designed to pamper mamas, so it's perfect for that special person on your Mother's Day list, birthday or just because you love them.  The gift includes Happy Feet soothing organic foot soak, Mint Herbal Lip Balm, Happy Mama Spray to ease both morning yuckies when pregnant and the downs after baby is here, Earth Mama Body Butter for healthier happier skin and Natural Nipple Butter, all packaged in a reusable pink organza bag.  The set is an almost $50 value.

To win all you have to do is sign up for our blog through Feedblitz located in the top right-hand corner of our blog, sign up for our newsletter as seen on the bottom of our home page here or leave a comment on this entry.  So, you can enter your name up to 3 times maximum if you'd like to!  The contest starts today April 19th and ends May 7th just in time for Mother's Day. 

What are you waiting for?  Treat yourself or a mama you know.  Sign up to WIN!

Love at First Flush :)

Last Friday, I had an opportunity to meet with gDiapers and their VP of Marketing (Kate) at their headquarters here in Portland.  It was such a neat experience for me because I've followed gDiapers story since I moved here and have now become a fan of their product.  Isabella is just starting to use them now and also on the verge of being potty trained (that's a whole separate blog entry).

gDiapers headquarters is in a huge Victorian home on a corner lot near our famous "Trendy Third" (23rd street) and totally inconspicuous.  Not even a company sign infront to be found.  I really got the feeling of being at the grass roots level of the company because it wasn't at all what your typical "corporate" headquarters office feels like.  I should know  because I used to work at Intel (hundreds of grey colored cubes in a sterile environment).

While I was there I very briefly met with Jason Graham-Nye, the founder and  shook his hand politely :)  He's an Aussie so he had a nice accent and was pretty tall.  All I know of him is from his "about" page and what I've read on his blog.  I think what he and his wife have done with their company has been amazing and inspiring!  I like to give props to entrepreneurs who work hard to get their business off the ground and have become successful because as a new entrepreneur myself it is darn hard work!!!!!

And did you know that...

*50 million disposable diapers go into landfills every day in the US, where they sit for up to 500 years.

*Disposable diapers are made of petroleum based plastic, which is why they don’t break down.  It’s also the reason diaper rash is so common.  Diaper rash is caused by moisture trapped by heat. Disposables are ultra absorbent, but they don’t breathe.

Here's what I know about gDiapers so far and I'll have to post about my personal experience using them with Isabella later...

Overview of gDiapers

*gDiapers are the best of cloth and disposable in an earth-friendly hybrid diaper

*gDiapers consist of a reusable, cloth outer pant—a little g— and a plastic-free refill that you can flush, compost or toss

*gDiapers break down in about 3 months as opposed to plastic disposable diapers that take up to 500 years

*gDiapers are breathable, just like sports clothing, so babies stay dry and are far less likely to get diaper rash

a few key points comparing gDiapers to cloth

*gDiapers are more convenient than cloth and require much less washing, therefore less energy

*They’re also more absorbent than cloth and there’s less mess

*gDiapers are breathable, just like sports clothing, which means less diaper rash

*And they’re really cute!

compared to disposables

*gDiapers are radically better for the environment than traditional disposable diapers

*gDiapers are cradle to cradle certified which means that everything that goes into a gDiapers refill is reabsorbed by the planet in a neutral or helpful way

*gDiapers are plastic-free, so the break down in about 3 months instead of 500 years

*gDiapers can be flushed, so they don’t have to go into the landfill (they can also be home composted - wet ones only)

*gDiapers flushable refills contain :no plastic, no elemental chlorine, no perfumes, no inks or dyes, no latex, no guilt

If you use or have used gDiapers please comment here with your feedback and also be entered in our drawing to win Earth Mama Angel Baby's Organic I Love My Mama Gift Basket AND Organic Angel Baby Shampoo (perfect for Mother's Day) value over $50!

We passed the test - the FIRST green baby planning business!

Just a quick announcement to let you know we're so excited to share with the world that Itsabelly was approved by Co-op America for their green seal of approval!  This means we're listed as a socially and environmentally responsible, green company.  Co-op America's list of businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees,communities, and the environment.  We are PROUD to be a member of this community!

We applied for Co-op America's seal in December 2007 and received the approval last month.  It was 3 months of a long wait! The application process was tedious and there were some really tough questions we had to answer.  Goes to show you that Co-op America is serious about who they give their seal to and they are a totally professional organization with the highest standards.

We are THE FIRST and only baby planning business to have this green seal of approval.  So, with that said we are tooting our own horn, hooray!!!!

Turn Off Your Lights Tonight and Join 280,772 People In the Dark!

I just found out about this event where millions of people around the world are joining together to make a statement about climate change by turning their lights off for an hour. It's called Earth Hour and I signed-up to participate-I thought it might be something you'd want to sign up for too.

Earth Hour is on March 29 from 8 - 9 p.m. local time, and it looks like it's going to be really big. So far 25 cities around the world are taking part, including Atlanta, Chicago, Phoenix and San Francisco in the U.S.

Sign up for Earth Hour by visiting Earth Hour sign-up and join the movement with me.

And remember - Lights Out on March 29!